Dolce Vita Beauty Centre
During the clean up of what was left of the website, we uncovered how bad the situation really was. Having built the company from the ground up, Kym as the owner was proud of her hard work so when we suggested a rebrand, it was like asking a mother to give up her child. Seeing as she had designed the logo and managed the brand herself from day 1 it was not easy but after we presented our proposal, it was an easy sell. During the proceeding weeks, we worked closely with Kym to make sure we capture the spirit that she has been nuturing for so long. We are not logo designers, we are brand developers, we strive to capture the emotions that the brand conveys.
In the weeks leading up to the relaunch, we helped Kym develop and implement a social media marketing strategy to build excitement around the rebrand. When the day finally arrived, we were on site to co-ordinate the updating of all signage inside and outside the salon. From frosted windows to outdoor signage, we made sure the new refreshed Dolce Vita brand was displaying as it should.
“Brad’s rebranding vision has helped to grow Dolce Vita’s client base and average spend while preparing Dolce Vita for a changing marketplace as trends in the beauty industry is ever changing. We have been able to grow while most of our competitors have not. Brad’s rebranding vision helped Dolce Vita to develop a proffessional yet vibey new look while maintaining the integrity of our core brand. Rebranding and updating our website has increased our online presence, leads and bookings- overall more happy clients. Our clients have commented on how amazing our new branding looks, how user friendly our website is and how it now meets the standard of treatments given at Dolce Vita.”
In the year since the rebrand, we have been told that business increased by over 40%.